Commercial Campaign: Easton Hype 2022 Bat Launch.
I am happy to share commercial campaign work from late last year commissioned by baseball equipment company Easton for the launch of the 2022 Easton HYPE youth and college baseball bat. These images were shot on set of a commercial produced and directed by Jake Loskutoff of Life In A Van Studios shot over two locations in Los Angeles – on the rooftop of Apex Studios and in front of a vintage TV wall at Media Pollution. Displayed here is a set of still images, burst GIFs shot and edited on set for use in the hero campaign video, and imagery used in point of sale graphics.
I love the youthful energy and look to this set highlighted by a high-octane video by Life In A Van Studios and a cast of great young baseballers. A big thanks to Jake and his team for having me on board for this fun project.