In-Season Marketing Still Photography – Pittsburgh Penguins.

Sharing new work with the Pittsburgh Penguins. Our team at Bolt Creative Group recently had the opportunity to create an in-season still photography marketing asset kit for the team, designed to support their ongoing content needs across digital, print, and broadcast platforms.

We focused on creative a versatile set visuals that reflect the energy and intensity of the Penguins brand while aligning with their sales, marketing, and collateral needs for the season. The images were shot to serve multiple purposes from in-arena graphics to social media content and promotional campaigns.

A huge thanks to our friends at the Penguins and Fenway Sports Group for the opportunity.

View more commercial portrait photography projects from Billie Weiss.

August 5, 2025