Culture Pop Soda – Sneaky Good With Derrick White.

Excited to share this social campaign video, out of home video advertising, and still photography for Boston billboards and in-store displays created for Culture Pop Soda with Boston Celtics guard Derrick White.

I produced and directed this fun, playful video spot and shot the still photos for the campaign. A huge thanks to the great team at Culture Pop for bringing me on board for this project!

Season 2024 Campaign: Boston Red Sox Content Week.

Sharing the results from the 2024 Boston Red Sox season campaign. With collaboration from our talented team and outside vendors, I assisted in leading production for a week long content gathering shoot with the entire roster of players and coaches. Utilizing a 26 foot curved LED wall, customized graphics and animations, and several custom light looks, we produced video clips and still images used for a variety of needs including in-park videos, looping GIFs for social media, images for print and advertising ,and more. 

Above is a spray of results from our various looks and sets, as well as some sample outputs of the content in real-world execution.

Brand Spot: Red Sox 2024 Home Opener Vibes.

Sharing a second brand video campaign spot produced for the Boston Red Sox early in 2024, this time for the home opener. This video is all about the vibes – a celebration of the fans and people of all types who make the ballpark unique and bring Fenway to life day in and day out.

A huge thanks to our talented team for helping to pull this project together.

Brand Spot: Red Sox 2024 Road Opener Anthem.

Sharing a new brand video campaign spot produced for the Boston Red Sox for the 2024 road Opening Day game to kick off the season in Seattle. Set to “Rock and Roll” by Black Pumas, the anthem highlights the current roster of players with the complimentary imagery of a lone pianist in the outfield in a dramatically lit Fenway Park.

A big thanks to all involved for helping to pull this project together.

Photos: Boston Red Sox Dominican Republic Series.

Here is a look back at the Boston Red Sox recent trip to Dominican Republic for the Major League Baseball 2024 Dominican Republic Series against the Tampa Bay Rays at Estadio Quizqueya in Santo Domingo. This was a whirlwind trip, but an exciting opportunity to get back to the DR where the heart of baseball lies.

I enjoyed immersing myself in the energy of the stadium. The fans and atmosphere are as important to the overall essence of the scene as the players and what’s happening on the field.