I am happy to share some brand work I shot earlier this summer for Blue Cross Blue Shield for the unveiling and reveal of the Pride edition of the BLUEBike fleet of ride share bikes. The package included still imagery as well as a :15 brand video featuring the design and re-wrapping of the bikes.
Here are brief cuts of two promotional videos produced for Blue Cross Blue Shield highlighting the launch of the BLUEBike bike sharing program throughout the city of Boston.
The first showcases a press event hosted by Boston Mayor Marty Walsh announcing the program launch at City Hall Plaza. The second highlights a Blue Cross Blue Shield activation and special pre-game ceremony at Fenway Park before a Boston Red Sox game.
The footage in these videos was shot by Kevin Greene and Lauren Foley of 309 Productions.