Campaign: Nike City Connect Returns To Boston.
This year marked the return of the Nike City Connect yellow jerseys to the Red Sox at the beginning of the season. To continue off of last year’s work, we featured more creative catalysts in the city of Boston to feature on our channels. I put together these photo and video vignettes of each catalysts, as well as some new portrait and motion work of our athletes displaying the yellow.
Here’s a sampling of the updated campaign work from this year.