Culture Pop Soda – Sneaky Good With Derrick White.

Excited to share this social campaign video, out of home video advertising, and still photography for Boston billboards and in-store displays created for Culture Pop Soda with Boston Celtics guard Derrick White.

I produced and directed this fun, playful video spot and shot the still photos for the campaign. A huge thanks to the great team at Culture Pop for bringing me on board for this project!

Season 2024 Campaign: Boston Red Sox Content Week.

Sharing the results from the 2024 Boston Red Sox season campaign. With collaboration from our talented team and outside vendors, I assisted in leading production for a week long content gathering shoot with the entire roster of players and coaches. Utilizing a 26 foot curved LED wall, customized graphics and animations, and several custom light looks, we produced video clips and still images used for a variety of needs including in-park videos, looping GIFs for social media, images for print and advertising ,and more. 

Above is a spray of results from our various looks and sets, as well as some sample outputs of the content in real-world execution.

Photos: Boston Red Sox Dominican Republic Series.

Here is a look back at the Boston Red Sox recent trip to Dominican Republic for the Major League Baseball 2024 Dominican Republic Series against the Tampa Bay Rays at Estadio Quizqueya in Santo Domingo. This was a whirlwind trip, but an exciting opportunity to get back to the DR where the heart of baseball lies.

I enjoyed immersing myself in the energy of the stadium. The fans and atmosphere are as important to the overall essence of the scene as the players and what’s happening on the field.

TV Commercials: Boston Red Sox Ticketing On-Sale.

Posting two new TV commercials I produced for the Boston Red Sox for the 2024 game ticketing on-sale. We recreated the same two spots with two different versions using a Snorricam rig attached to our talent for a unique point of view.

Casey Pope of Red Sox productions shot and edited the piece.

Lifestyle Sales Imagery: Fenway Park Premium.

Sharing new premium sales collateral imagery produced and shot for Fenway Park. These images are used for sales material of Fenway Park premium spaces and experiences during 2024 Boston Red Sox games.

We shot with models, a wardrobe stylist, and makeup artist to give the images an authentic yet polished look and feel.