Brand Launch: NERF Pro Stryfe X

I’m excited to share new work for NERF! Our production team at Bolt Creative Group was commissioned by Hasbro to produce visual assets for the launch of the NERF Pro Stryfe X Semi-Auto Blaster, NERF Brand’s first-ever high performance half-dart blaster. Utilizing location and talent scouting, storyboard management, and creative brief collaboration with NERF, our production team created several launch videos for digital use, as well as still photography assets used for social graphics, point-of-sale advertising, and in-arena branding for the debut of the accompanying brand new sport, Nerfball.

Humans Vs. Zombies season begins at Goucher

"Sophomore Jack Swallow leads a charge of students participating in a Capture The Flag version of Humans Vs. Zombies Saturday, September 25, 2010. Humans Vs. Zombies, which originated at Goucher, has grown in popularity and is played on college campuses throughout the country."

It’s strange how the most incredible opportunities come your way when you least expect them to.

Two weeks ago, I was sitting in The Quindecim office writing an article for our second issue. I took one of my regular Facebook distraction breaks, and to my surprise, I realized I had received a message from The New York Times.

The Times publishes an “Education Life” section four times a year. For this year’s November Issue, they’re planning to highlight the various types of games that are played on college campuses around the country. They’d like to include information about Humans Vs. Zombies, an exaggerated version of tag that includes Nerf guns and rolled up socks. Because the game was founded at Goucher, they contacted me, as the Photography Editor of the student newspaper, in hopes of finding photographs to use.

I had shot Humans Vs. Zombies before, but I wasn’t too pleased with what I had. Luckily, a game of Capture The Flag was scheduled for the following week, so I shot that game.

I sent them 20 of my best images from the day. If they decide to use them, I’ll be credited as a freelancer for The New York Times, and I’ll be paid a freelance photographer fee.

Here’s hoping to be published in one of the world’s most renowned newspapers before graduating college!