Displaying a set of images created over an action packed 2023 Boston Marathon weekend at Fenway Park and in Boston. Among the highlights were the return of the yellow Nike City Connect jerseys on field, the visit and start of phenom sensation Shohei Ohtani, the 2013 World Series championship team 10-year reunion, and a dedication ceremony at the marathon finish line in recognition of the 2013 marathon bombings.
Along the way, fans partied and celebrated like only Boston fans can do.
An action packed day at Fenway, as former sluggers Manny Ramirez and David ortiz returned for pre-game festivities. The team also reintroduced the Nike City Connect jerseys to the field.
This year marked the return of the Nike City Connect yellow jerseys to the Red Sox at the beginning of the season. To continue off of last year’s work, we featured more creative catalysts in the city of Boston to feature on our channels. I put together these photo and video vignettes of each catalysts, as well as some new portrait and motion work of our athletes displaying the yellow.
Here’s a sampling of the updated campaign work from this year.
Yellow returned at Fenway. The Boston Red Sox wore their bright yellow Nike City Connect uniforms for a secondary weekend late in season at Fenway Park, after originally debuting the uniforms in collaboration with Nike in early April. Here is a sampling of action and features from the few days in yellow.