This year marked the return of the Nike City Connect yellow jerseys to the Red Sox at the beginning of the season. To continue off of last year’s work, we featured more creative catalysts in the city of Boston to feature on our channels. I put together these photo and video vignettes of each catalysts, as well as some new portrait and motion work of our athletes displaying the yellow.
Here’s a sampling of the updated campaign work from this year.
Yellow returned at Fenway. The Boston Red Sox wore their bright yellow Nike City Connect uniforms for a secondary weekend late in season at Fenway Park, after originally debuting the uniforms in collaboration with Nike in early April. Here is a sampling of action and features from the few days in yellow.