Culture Pop Soda – Sneaky Good With Derrick White.

Excited to share this social campaign video, out of home video advertising, and still photography for Boston billboards and in-store displays created for Culture Pop Soda with Boston Celtics guard Derrick White.

I produced and directed this fun, playful video spot and shot the still photos for the campaign. A huge thanks to the great team at Culture Pop for bringing me on board for this project!